B2C refers to the transactions between company and consumers directly. B2c or Business-to-Consumer e-commerce model involves the customers of the end product or service directly. Hence, B2C marketing often depends upon the websites and promotional campaigns’ ability to invoke emotional response.

IN A BUSINESS-TO-CUSTOMER E-COMMERCE MODEL, A CONSUMER FOLLOWS THIS SET OF PROCEDURE:

- DETERMINES HIS/HER REQUIREMENTS
- SEARCHES THE AVAILABLE ITEMS TO FIND THE REQUIREMENT MATCH
- COMPARISON OF PRICE/UTILITY/DATE OF DELIVERY AND OTHER THINGS ACCORDING TO THE NEED
- ORDER PLACEMENT
- BILL PAYMENT
- DELIVERY OF SERVICES/PRODUCT.
- REVIEW OF THE PRODUCT/SERVICE
- VENDOR CONSULTATION FOR

• AFTER SERVICE SUPPORT
• RETURNS IF NOT SATISFIED

THE B2C APPLICATIONS DEVELOPED BY NEEL PRO SYSTEM GIVES

- GOOD ADVERTISING TO ATTRACT MORE AND MORE CUSTOMERS
- GOOD CUSTOMER SERVICE AND SUPPORT
- HIGH INVESTMENT ON THE SOFTWARE
- EXCELLENT DATABASE - EASY TO USE USER INTERFACE
- EXCELLENT USER EXPERIENCE
- SECURED PAYMENT NETWORK